I have a lot of friends who are really into music. Many who go to shows every week, some who play an instrument, and a few who even perform live shows. Our tastes and experiences differ from eachother, but we’re connected by our simple love for music.
I love music. I know a lot about music. I listen to it frequently and read about it a lot. I volunteer for two non-profit organizations that are exclusively centered on music. I also started taking guitar classes last year to better understand how music is made. It is a part of my life and something I cherish deeply. However, unlike my other friends who music just as much as me (if not more), the only aspect of music culture I don’t really gravitate towards is the music festival.
For me, there are a lot of things that are off-putting about music festivals. First and foremost is the heavy influence corporations have on music festivals. The money that pours in and out of these things is a lot. Granted, it means bigger acts and bigger sponsors and bigger vendors and bigger everything, but bigger is not always better. Second, the weather can really change my mood and how I relate to the music. I had friends who went to Bonnaroo multiple years while in college. The idea of being stuck under the sun in 100 degree heat somewhere in rural Tennessee and not able to leave until the festival was over just doesn’t sit well with me. Call me a city slicker, but I like proper toilets, running water, and being able to sleep in my own bed.
Beyond the corporate and climatic elements surrounding a festival, I also have an issue with the musical elements of a festival. Festivals are big and expensive. As each year goes by, I recognize bands less and less. Sure, I could take the time to investigate every act on the bill, formulate an opinion, and draft an educated itinerary of which bands I want to see and where they are playing, but that’s a lot of work. Oftentimes, there are only a few I want to see. Even then, I cannot justify the cost of spending a few hundred dollars just to see half a dozen bands. For many of the smaller acts, I know I can always catch them at Schuba’s or the Metro, and for the larger acts, some arena.
However, despite my complaints about music festivals that makes me sound like an ol’ fuddy duddy, there is one I rather enjoy. The Pitchfork Music Festival was held this past weekend and is always a treat. While I’ll never avoid the issue of not knowing many of the bands, there are other things I like about this festival. First, Union Park in Chicago is not a very big park. And while the crowds do get bigger the night progresses, it is very manageable unlike crowds I have experienced at other Chicago festivals like Riot Fest. Secondly, I know a lot of people at Pitchfork. This is because one of the organizations I volunteer with coordinates a record fair where labels and stores can sell their products alongside other vendors specializing in handcrafted jewelry and other fun items. If volunteers put in enough time, they can get free access to the festival for either one or three days as long as they volunteer for a few hours. As volunteers, we all chip in to sell records, mingle, and enjoy the festival together. Talking with friends and colleagues makes a festival a lot more fun instead of wandering aimlessly alone amidst the festival smell, noise, and general chaos.
While the one act I wanted to see was Brian Wilson of the Beach Boys performing the 1966 classic album Pet Sounds in its entirety (it was extremely sand and disappoint, by the way), the act that surprised me the most was Carly Rae Jepsen. When the line-up for Pitchfork was announced a few months ago, that was a surprising addition to what is typically a rather hipster roster. Though release din 2011, her single “Call Me Maybe” was inescapable during the summer of 2012. It was a smash single that played everywhere. While a fun song, it was pop bubblegum. But, it was the kind that got stuck on the bottom of your shoe and you felt its stickiness everywhere you went.
I admit I was a bit cynical about her being added to the roster. I hadn’t heard any other song from her. Knowing that she did put out a follow-up album, Jepsen didn’t seem like the type of pop artist that would rise to commercial ranks of Katy Perry or Lady Gaga. She very much seemed like a one and done type of artist. As Pitchfork was getting closer, I said I would go see her under the rationale that if she is playing Pitchfork, then she must be a little cool. Joining a friend for the performance, I approached the show with an open mind. After a few songs, I was caught up with the energy of the crowd and Jepsen’s performance. I was surprised and blown away.
I noticed that Jepsen looked a little different than when I watched the video for “Call Me Maybe” a few years earlier. Rocking a mullet and a colorful romper, she launched into the first song of the set. She had amazing energy and a great rapport with her band backup singers. It was impossible to not dance and get lost in the pop rhythms. It made me realize why Jepsen never became the type of pop star that defined Britney Spears or Katy Perry. This was more of a fringe pop start; still accessible but with a sound and style that didn’t quite sound like modern commercial pop radio. Jepsen’s music had s retro vibe that was reminiscent of early Borderline Madonna.
The set was fantastic. Many of the songs were catchy and upbeat, and others were more ballad in nature. While not every song was an absolute winner, there wasn’t a bad one in the bunch. The only song I was familiar with was “Call Me Maybe,” so every song was new to me. One that stuck out with me was “Boy Problems.” Appearing on her 2015 album E•MO•TION, but not officially released as a single, “Boy Problems” is a fun yet realistic song about getting over people in your life. While many songs about single life and independence such as Beyoncé’s “Single Ladies (Put a Ring on It)” are anthems filled with confidence and empowerment, “Boy Problems” is a little more down to earth in its message. In the song, Jepsen is on the phone with a friend. Her friend is tired of hearing about her boy problems and her advice to Jepsen is to just move on because he’ll never change. Jepsen realizes her friend is right and that she doesn’t need to ruin her own day by dwelling on the past and some stupid boy. The message was very real and relatable, and that was a refreshing take on the subject of breaking up. While Beyoncé’s classic track is great for getting the blood pumped up, it is infused with a false sense of bravado. Jepsen’s “Boy Problems” is a song about relationship problems that we all face.
Jepsen’s performance was incredibly fun and was a highlight of the festival for me. For someone who isn’t a big fan of music festivals, I always manage to have a lot of fun and make great memories at Pitchfork. Even if their lineups may contain a few surprises and disappointments, I know that the overall is going to be a blast.